What is Responsive web design.
Responsive website design.
Responsive web design basically means a website which can bend, flex, expand and contract to change in size and scale in order to provide an optimal viewing display on different sized devices.
Websites are not just accessed from a PC’s and laptops anymore, they are accessed via a wide range of devices – desktop PC’s, Laptops, tablets, games consoles, smart TV’s and smartphones etc.
So instead of having different website for each different device – e.g. a mobile only site, it is better and more cost-effective to have one single responsive website which will be able to resize website content to display on any device.
A responsive website is versatile and can ‘respond’ to any sized screen by adapting its content structure and display dimensions in order to provide an optimal, user friendly viewing & reading experience on any device.
Responsive website design for business…
Recent statistics from Google show that over 60% of all Google searches are conducted via mobile phones. From a business point of view, if you rely on online sales and leads, then having a responsive, or mobile friendly website is no longer a nice thing to have, it is a business necessity.
To match user-trends, Google have also taken the step of introducing a Mobile-friendly tag to their search results, which indicates to the user if a website is responsive or not.
The effect on website designers…
As web designers, responsive web design means we have had to change the way we think about web design. We’ve learned that certain print design skills are valuable, but not totally adequate, when it comes to responsive web design.
Many of us design fixed-width websites being painstakingly careful about every graphic nuance. This is the control we were used to with print. However, this does not apply to responsive web design.
To create responsive websites we need to loosen-up and accept the fact that we no longer have pixel perfect control over every element of the website design that we’ve so painstakingly created. This doesn’t mean we compromise web design quality. When we amend our approach and consider how our responsive designs will adapt across a wide variety of devices, responsive design means we can craft websites that both look beautiful and function well no matter what devices our audience may prefer.