Irish Times: “Tick Tock”
16 Apr 2015

Irish Times: “Tick Tock”

Mobile friendly websites ranking to be improved from April 21st. Clock ticks down to Google’s mobile friendly algorithm update. Companies may see sites drop down

16 Apr 2015

Mobile friendly websites ranking to be improved from April 21st.

Clock ticks down to Google’s mobile friendly algorithm update.

Companies may see sites drop down the search rankings if they are not mobile friendly.

The countdown is on to a change in the Google algorithm that will reward mobile-friendly sites with a higher search ranking – pushing those that aren’t down the list of results.

An update to the algorithm, announced earlier this year, is pencilled -in for April 21st and is going to make significant changes to Google’s search systems.

For some of its clients, more than half of the traffic to their sites come from mobile devices. “You wouldn’t send your best salesperson out unshaven and with a shoddy suit. It’s the same for your online presence,” is what Google says to companies without mobile-friendly sites.

Agencies have been advising clients for at least two years to optimise their websites for mobile devices, but Google’s move should compel companies that have lagged behind to start the process.

In some sectors, it is common for people to spend money on online ads, he says, yet not do everything they can to get their sites on the first page for key search terms.

©Irish Times.

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