How to Fail Google’s Mobile-friendly Test
Google doesn’t want you to fail, Google wants you to win. We want you to win too. So here’s what not to do:
- Use software that isn’t common on mobile, like Flash
- Use text that impossible to read without zooming
- Make readers have to scroll horizontally to read your content
- Make your links so close together than they are impossible to tap
- Don’t have a responsive website
Google has been kind enough to warn us before they stop sending traffic to your website. With a free tool they developed aptly called the Mobile-friendly Test, you can, and should, go page-by-page through your website so that you can ensure you pass and more importantly, you provide a great user experience for your users.
What if My Website is Not Mobile-friendly?
If your website is doomed it’s time to make some serious plans with your website developer. After you have taken, and failed, Google’s Mobile-Friendly Test, you can make the decision to either improve upon your existing site or build it from scratch. That conversation is one to have with your development team (or guy in the basement) and decide what the best path is moving forward.
I’ve Passed the Mobile-friendly Test, Now What?
Congratulations on Google not hating your guts! However, you should always consider upgrading your website every 2 or 3 years anyway. Website technologies are advancing faster and faster all the time, so the life-span for any new design elements or softwares can be short. So it is good business practice to have ongoing reviews and improvements.